Conference Agenda
monday
3:00pm - 7:00pm
Monday, August 31
Registration open for golf tournament participants
polo & swag bag to be distributed
Volunteer Lobby
Tuesday
6:30am
Tuesday, September 1
Buses depart for golf tournament
Gaylord Opryland Hotel Magnolia Lobby
6:30am - 7:55am
Tuesday, September 1
Golf Registration & Driving Range Open
Gaylord Springs Golf Links
Hermitage Golf Course
6:30am
Tuesday, September 1
Continental breakfast
Gaylord Springs Golf Links - Honors Grille
Hermitage Golf Course - Pavilion
8:00am
Tuesday, September 1
Golf Tournament - Shotgun Start
Gaylord Springs Golf Links
Hermitage Golf Course
1:00pm
Tuesday, September 1
lunch
Gaylord Springs Golf Links - Honors Grille
Hermitage Golf Course - Pavilion
Following Lunch
Tuesday, September 1
TournAMENT AWARDS
Gaylord Springs Golf Links
Hermitage Golf Course - Pavilion
2:00pm
Tuesday, September 1
Buses return to Gaylord Opryland Hotel
Gaylord Springs Golf Links Pavilion
Hermitage Golf Course
3:00pm - 7:30pm
Tuesday, September 1
meeting registration
Volunteer Lobby
6:00pm - 9:00pm
Tuesday, September 1
opening reception
Foundry Fieldhouse Sports Bar & Taproom
wednesday
7:00am - 7:45am
Wednesday, September 2
Breakfast
Volunteer Lobby
8:00am - 9:15am
Wednesday, September 2
Opening general session
Volunteer Ballroom
9:15am - 9:45am
Wednesday, September 2
morning break
Ryman Exhibit Hall B4
9:15am - 10:45am
Wednesday, September 2
Buyer Networking Event & Connection Hub
INTERNAL BOOTHS, COFFEE, NETWORKING
Ryman Exhibit Hall B4
9:45am - 10:45am
Wednesday, September 2
Seasonal & Hardlines General Session
with Seth Estep, Randall Dodds & Matthew Rubin
Volunteer Ballroom
9:45am - 10:45am
Wednesday, September 2
breakout sessions
marketing
TBD
Supply chain
TBD
retail media & enterprise data
TBD
fast and learning & development
TBD
fixtures *fixture vendors only
TBD
10:45am - 11:15am
Wednesday, September 2
transitional break
11:15am - 12:15pm
Wednesday, September 2
breakout sessions
marketing
TBD
Supply chain
TBD
DIGITAL
TBD
Fast and learning & development
TBD
IT *it Vendors Only
TBD
PET SPECIALTY GENERAL SESSION
TBD
11:15am - 12:15pm
Wednesday, September 2
Connection Hub
internal booths, fireside chat
Ryman Exhibit Hall B4
12:15pm - 1:45pm
Wednesday, September 2
lunch
Volunteer Ballroom
12:15pm - 1:45pm
Wednesday, September 2
CEO LUNCH
*INVITE ONLY
2:00pm - 3:00pm
Wednesday, September 2
breakout sessions
marketing
TBD
Supply chain
TBD
DIGITAL
TBD
FAST and learning & development
TBD
pet specialty (new supplier)
TBD
2:00pm - 3:00pm
Wednesday, September 2
CONNECTION HUB
INTERNAL BOOTHS, FIRESIDE CHAT
Ryman Exhibit Hall B4
2:00pm - 3:15pm
Wednesday, September 2
grower summit part 1
TBD
3:00pm - 3:30pm
Wednesday, September 2
Afternoon break
3:30pm - 4:30pm
Wednesday, September 2
grower summit part 2
TBD
3:30pm - 4:30pm
Wednesday, September 2
Softlines & Pet General Session
with Seth Estep, Nicole logan & Matthew Rubin
Volunteer Ballroom
3:30pm - 4:30pm
Wednesday, September 2
breakout sessions
marketing
TBD
Supply chain
TBD
Retail Media & enterprise Data
TBD
FAST and Learning & Development
TBD
transportation *transportation vendors only
TBD
3:30pm - 4:30pm
Wednesday, September 2
CONNECTION HUB
INTERNAL BOOTHS, COFFEE, NETWORKINg
Ryman Exhibit Hall B4
5:30pm - 6:30pm
Wednesday, September 2
division receptions
Equine, Livestock and Poultry
Ryman Ballroom & Ryman Rooms
Clothing & Gift
Ryman Ballroom & Ryman Rooms
Companion Animal
Ryman Ballroom & Ryman Rooms
petsense
Ryman Ballroom & Ryman Rooms
seasonal
Ryman Exhibit Hall B3
AG & REC
Ryman Exhibit Hall B3
Truck, Tool & Hardware
Ryman Exhibit Hall B3
Service & transportation
Volunteer Lobby
6:45pm - 8:00pm
Wednesday, September 2
Awards Dinner & Foundation Spotlight
Volunteer Ballroom
thursday
7:30am - 8:30am
Thursday, September 3
breakfast
Volunteer Lobby
8:30am - 9:30am
Thursday, September 3
closing session
Volunteer Ballroom
9:30am - 10:20am
Thursday, September 3
TSC leadership panel & closing remarks
Volunteer Ballroom
10:30am - 5:00pm
Thursday, September 3
Thursday Buyer Meetings
*invite only
Various Locations
Breakout Session Details
The Future of Marketing: Led by Customers, Enabled by Data, & Achieved with Partners
The future of TSC growth starts with knowing our customers. Join the Tractor Supply Marketing team for a deep dive into the evolution of Neighbor’s Club and the role data insights play in driving more value for our customers. You’ll leave with a sharper picture of where we’re headed and how partners like you are part of getting there.
Stronger Together: Aligning to Drive Supply Chain Excellence
Join the Supply Chain team for important insights and updates on freight market conditions and trends, upcoming plans for our Supply Chain network, on-going continuous improvement initiatives, and opportunities for collaboration to drive efficiency and service improvements. These updates will provide valuable visibility into our Supply Chain strategy and priorities allowing us to remain aligned as we navigate evolving market conditions together.
Driving Growth Through Digital
Join the Digital team for a look at the priorities, investments and customer trends shaping the future of Tractor Supply’s digital business. Learn how the company is enhancing the online shopping experience through improvements in assortment, content, personalization, fulfillment and discoverability, and why omnichannel customers represent one of the greatest opportunities for growth.
The session will also explore how key growth drivers, including digital merchandising, product content and retail media, work together to create a stronger customer experience and drive business results. Attendees will gain insight into what great digital experiences look like and how brands can better position their products to win with customers.
Product: The In Store Journey of an Item
Once product arrives in a Tractor Supply Store, a coordinated Store Operations process begins to bring it to life for our Customers. This session will walk through the full in-store product lifecycle, including receipt at store, stocking, recovery, resets, planogram execution, FAST support, product training, and the Customer engagement behaviors that help drive a Legendary experience.
Retail Media & Enterprise Data
The first half of the session will explore how brands can leverage Tractor Supply Media Network to increase visibility, reach targeted audiences and drive measurable results. Attendees will gain insight into campaign opportunities, category performance trends, reporting capabilities and examples of successful media strategies.
The second half will provide a practical look at Enterprise Data and the role product content plays in the customer journey. Learn how Tractor Supply evaluates content quality, supports product setup and prepares product detail pages for search, discovery and emerging AI-powered shopping experiences. The team will share best practices, expectations and tools designed to help vendors improve content quality, accelerate setup and maximize digital performance.
Whether you’re looking to improve campaign effectiveness, strengthen product content or increase online conversion, this session will provide actionable guidance you can apply immediately.
Pet Specialty Strategy: Building the Future Together
Join the leadership team for an overview of the Pet Specialty strategy across Allivet, Petsense, and VIP Petcare. This session will highlight our vision, the strategic priorities shaping our business, and the opportunities to strengthen partnership and drive shared growth across retail, services, and digital. Attendees will leave with a clearer understanding of where we’re headed and how we can work together to better serve pet parents.
Fireside chat
Join us for a fireside chat in the Connection Hub, where thought-provoking conversation and fresh perspectives take center stage. Stay tuned for topic and speaker announcements.